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Automotive SEO topic number 11 – On page optimization versus off page optimization techniques

admin — Sun, 21 Nov 2010 13:17:55 +0000

If you have been following with our SEO article series on our blog or on the web, I will assume you have read the previous postings and have the basic understanding of SEO. Today we will be discussing the process of “On page” and “Off page” SEO techniques. Let’s start with the “On page” SEO process; it is what the name suggests. This type of SEO work is done on the web page itself, on page techniques will include things such as Meta tags, Page Title tags, internal anchor links, keyword density as well as web site code structure and site map. On page SEO in another word is everything a web developer can do for himself, it is a big chunk of the equation when it comes to your SEO ranking. As a good SEO practice an experienced developer will setup the web site properly for on page SEO when he or she is building the site itself. First and the foremost you should make sure all the proper Meta tags are in place and filled out to Google standards. And the second most important thing you can do is to make sure your web site is promoting itself with proper internal links to other pages highlighting the right keywords. Internal links are important not only for user navigation purposes but for Google bots to crawl and index your page, Google and other search engines do not like any broken links or URL redirections. The final on page SEO tip I can offer you is to make sure you have a proper keyword density on your page, don’t over stuff your web page with keywords because over usage of keywords will raise a red flag with Google and you may potentially be penalized for this action.Now moving on to the “Off page” portion of our discussion, this portion of SEO techniques have everything to do with things you can do off your web site that can affect your Google ranking. The most important off page SEO you can do for yourself is to build external or inbound links. You can exchange links with other relevant web sites or use forums, discussions, blog postings, to point links to your main web site. Google does look at how many inbound links you have versus outbound, every link Google sees it is treated like a vote for you. The more inbound links you have (that must be relevant to your topic) the more popular your web site will be in Google’s eyes. Another off page SEO technique is producing quality content in different formats such as online video, blog postings, forum discussion, even writing articles. Essentially you are advertising your web site indirectly with helpful information regarding your product or services, and it can pay off in the long run when your web site gets re-indexed by Google. So remember the next time you are thinking of hiring some one to optimize your web site, ask these important questions. Make sure all the basics are covered and your hired professional knows what he or she is talking about. Overall SEO process does cost a lot of money and time, so spend it wisely and effectively. Thank you for reading this article, it is brought to you by Dealer Template Canada, your ultimate web solution provider for Canadian dealers. Find us online at http://www.dealertemplate.ca

Automotive SEO topic number 11 – On page optimization versus off page optimization techniques is a post from: Automotive

Functionality versus simplicity in today’s automotive CRM solutions

admin — Sat, 30 Oct 2010 03:44:07 +0000

We all have heard of the saying “functionality over design”, but how can this phrase apply in today’s automotive CRM industry? After been in the Canadian automotive industry for the past 7 years, I have encountered many CRM solutions from the software vendors. There are a wide range of selections of software available in the Canadian market, but very few are catered towards the smaller dealers. Many CRM solution vendors are in a rat race to become increasingly more complex, this unnecessary growth in complexity usually forces the end user to make mistakes rather than profit. A poorly designed CRM solution often enforces many artificial business rules that are not a reflection of the real business world.No two automotive dealerships are the same, hence no two business rules can apply exactly the same way. It is better to build a CRM offering the end users the option to manage the inventory and customer quote rather than trying to outsmart a human. Keep in mind a CRM system should be there to help the end user to run their business more efficient rather than forcing the end user for product training. The key concept when it comes to a successful CRM solution is the business models itself, as long as the business model is accurate, the vendors should leave as much options open as possible. A CRM solution that can be used to reflect the true relationship database model will be the most successful. Linear business process is a dangerous design and can cause a lot of headaches for the end user down the road. A well designed CRM should focus on function, but use intuitive designs to help streamline the system to better the user experience. Don’t just rely on either element, because well functional software without design will fail. Thank you for reading this article it is brought to you by Dealer Elite CRM, your ultimate CRM solution for today’s small dealers. We offer web design, hosting, template, domain registration as well as CRM solution as a complete package for today’s tech savvy dealers. Visit us online anytime at http://www.dealerelites.ca

Functionality versus simplicity in today’s automotive CRM solutions is a post from: Automotive

Auto Tech Schools Versus Community College Programs

admin — Thu, 29 Jul 2010 01:14:30 +0000

Naturally, when you are researching auto mechanic programs, one of your main concerns is cost. To many people, the tuition charged by auto tech schools seems exorbitant when compared with the less expensive programs offered at community colleges. However, as a school that specializes in one area of instruction, an automotive school offers many benefits over a low budget community college program.
For instance, most auto tech schools offer better equipment than community colleges. The reason for this is that community colleges depend on the government for their funding, and as a result are constantly struggling to pay their teachers, let alone stay up to date on equipment for their students. On the other hand, the tuition you pay at an automotive school ensures that the school can provide and maintain state of the art equipment for its students.
Another advantage of the degree programs offered by auto tech schools is superior teachers. Under funding at community colleges also results in underpaid teachers, which usually means that the best and most knowledgeable teachers won’t settle for a job at a community college. Also, since an automotive school specializes in their field, rather than offering classes simply as an alternative for non-traditional or non-academic students, they tend to look for teachers who are better qualified to teach their subject.
The curriculum offered by an automotive school is also generally higher quality than those offered by community colleges. Again, this has to do with the fact that auto tech schools specialize in one field. As a result, a school that focuses on automotive training will be able to offer a choice of several different degree programs, including programs for earning Automotive Service Excellence (ASE) certifications. ASE certifications are an important part of the automotive industry, as they demonstrate to employers and customers alike that a mechanic has mastered his or her areas of certification; as such, any good automotive education program will train and test students in the areas of ASE certification.
Besides factors that are directly related to the quality of a student’s education, such as high quality equipment, teachers, and educational programs, as private institutions auto tech schools can also offer superior student services, such as job placement services. Job placement services in particular are very important, as the primary reason for pursuing an education is to become more qualified for a specific job or career. Auto tech schools tend to have an office dedicated to helping graduates find jobs, and usually have a good reputation with local employers. Additionally, many auto tech schools have long term relationships with local business, meaning that many of these businesses go directly to the school when they are in need of interns or fulltime mechanics. All of these factors help the graduates of an auto tech school find jobs more easily than those who attended a community college.
Saving yourself money by attending a community college program may seem like a wise decision, but in the long run it may have a detrimental impact on your career path. Factors such as the curriculum, teachers, and equipment dictate how much you learn and how well you learn it, while support services for students, such as job placement assistance, help you translate your education into a career. The extra money it costs to enroll in a degree program at an auto tech school may be the difference between a quality education and mediocre training, a career in the fast track or just a job.

Auto Tech Schools Versus Community College Programs is a post from: Automotive

Difference between a custom website versus web template in the automotive business

admin — Fri, 02 Apr 2010 10:16:31 +0000

We all have our own ideas on the difference between a custom developed website versus a web template, but here is the technical perspective of this dilema. Custom developed work cost more money, it is true. Because a web developer will literally code your website by hand, this is a long process with very thorough understanding of programming languages such as HTML, PHP, CSS, Javascript and sometimes even flash action script. If you can think of these languages similar to the different languages in the world, it is like translating something in English into French, Italian, Spanish, and some times Chinese. This process will generally take longer to complete, and there are more rooms for error since they are developed according to the client’s every wish. But a template on the other hand will offer stability and quick turn around time. A template is a set of files that is pre-developed for the purpose of quick installation and modification to make it suit your needs. Web templates are generally not exclusive which means there can be many websites out there that is running on the similar structure. However every template is customizable to your business name, branding and look.Web templates are usually better developed in terms of errors, these systems are usually tested many times, and usually error free. The cost of a web template is considerably lower compare to custom work because many of the codes are re-used. Although on the surface to the untrained eye, it is virtually impossible for you to know it is a template, unless you look for the foot prints. One thing to be aware of when you are choosing the template, you should look for industry specific templates for several reasons. A industry specific template will offer you the common features and interfaces for your business. This way you can launch your website in the right direction, save time and money in the long run. A poorly developed template is almost useless, because of the missing components and features which if required can cost you much more than the template itself.So in a nut shell, a web template will offer you a quick turn around time for deployment, and it is a lot cheaper in price. But just make sure the template is specific to your industry and needs, because the worst mistake you can make is to purchase a template based on price, and you need extensive modifications to it. It can be even more expensive at that point compare to a custom developed website. Thank you for reading this article it is brought to you by Dealer Template Canada, for more information and our gallery of templates please visit http://www.dealertemplate.ca

Difference between a custom website versus web template in the automotive business is a post from: Automotive